{"id":183,"date":"2014-09-04T10:34:35","date_gmt":"2014-09-04T10:34:35","guid":{"rendered":"http:\/\/blog.flockunlock.com\/?p=183"},"modified":"2025-10-28T11:34:04","modified_gmt":"2025-10-28T11:34:04","slug":"an-unexpected-ending","status":"publish","type":"post","link":"https:\/\/www.flockunlock.com\/blog\/2014\/09\/an-unexpected-ending\/","title":{"rendered":"An unexpected ending…"},"content":{"rendered":"

\"end\"<\/a><\/p>\n

Flock Unlock<\/a> has been discontinued. <\/small><\/p><\/blockquote>\n

After months of ongoing research and development and recently lots of talk about either to pivot, persevere or shut down we have decided to\u00a0shut down our startup<\/strong>.
\nWhile this does mean we won’t be launching our product, those of you who are interested in launching a Flock Unlock campaign need not worry<\/em>…<\/p>\n

Twitter<\/strong> itself is coming to the rescue!\u00a0They’re currently developing and testing a similar product.<\/strong><\/em>
\nBe on the lookout for the upcoming Flock to Unlock Twitter Card<\/em><\/strong> expected to launch at the end of this year.
\n<\/em><\/p>\n

Yes you guessed it…<\/em>
\nThis is also the main reason why we’ve decided to prematurely end\u00a0our startup journey.<\/p>\n

Twitter<\/strong> has identified the need for marketing tools<\/em> and is working\u00a0to offer\u00a0multiple new Twitter Cards<\/strong>. Since we’re talking about Twitter itself here, they have the ability of incorporating these Twitter Cards into your Twitter stream, something we as a third party can’t offer. This makes for a brilliant integration of the campaign and simple one click participation<\/em>, things you’ll definitely like!
\nIt is still unclear how their upcoming Flock to Unlock Twitter Card<\/em> will be offered\u00a0but it is expected to\u00a0be part of the Twitter Ads<\/strong> platform<\/em>.<\/p>\n

@PUMA<\/a><\/strong> is the first global brand to have had the opportunity of\u00a0testing this upcoming\u00a0Flock to Unlock Twitter Card.<\/em> You can read more about their campaign and see an example on the Marketing Week website<\/a>.<\/p>\n

We want to thank you and\u00a0all the agencies and businesses who have worked with us and provided valuable feedback.<\/strong>
\n
\nThe End.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Flock Unlock has been discontinued. After months of ongoing research and development and recently lots of talk about either to pivot, persevere or shut down we have decided to\u00a0shut down our startup. While this does mean we won’t be launching our product, those of you who are interested in launching a Flock Unlock campaign need […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[22,24,4,21,23,8],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.flockunlock.com\/blog\/wp-json\/wp\/v2\/posts\/183"}],"collection":[{"href":"https:\/\/www.flockunlock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flockunlock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flockunlock.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flockunlock.com\/blog\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":24,"href":"https:\/\/www.flockunlock.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"predecessor-version":[{"id":239,"href":"https:\/\/www.flockunlock.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions\/239"}],"wp:attachment":[{"href":"https:\/\/www.flockunlock.com\/blog\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flockunlock.com\/blog\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flockunlock.com\/blog\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}